苗月新
时间:2016-05-16 16:45:49 来源:

苗月新博士、教授            
中央财经大学商学院市场营销系
中国北京: 100081
电话: 86-10-62288080
传真: 86-10-62288080
E-mail: myx@cufe.edu.cn
研究领域
品牌管理、营销渠道、营销伦理、旅游营销
教育与访学背景
1983 9 月—— 1987 7 月,山西财经大学计划统计系,经济学学士。
1990 9 月—— 1993 5 月,中央财经大学经济管理系,经济学硕士。
1999 9 月—— 2002 7 月,中央财经大学经济管理系,经济学博士。
2013 年,美国俄勒岗大学访问学者。
主要论文
1. 基于 STP 营销战略的财经创新型人才培养机制探索,
《高等财经教育研究》( 2014 年第 1 期),第一作者。
2. 从营销伦理看奢侈品税收政策,
《税务研究》( 2012 年第 8 期),独立完成。
3. 旅游产业区域协调发展的税收政策导向研究,
《高等财经教育研究》( 2012 年第 6 期),独立完成。
4. 浅析基于关键性财务指标的营销伦理评价体系构建,
《财务与会计》( 2012 年第 2 期),独立完成。
5. 道德资本在市场营销中的价值与具体运用,
《广西民族大学学报(哲学社会科学版)》( 2011 年第 6 期),独立完成。
6. 对征收房产税问题的思考,《税务研究》( 2011 年第 7 期),独立完成。
7. 我国行政管理支出的比例分析与总量控制策略,
《财政研究》( 2011 年第 4 期),独立完成。
8. 公共管理伦理缺失之成因及其对策研究,
《中国行政管理》( 2011 年第 4 期),独立完成。
9. 论财经实验教学改革与本科生创新能力培养,
《中国大学教学》( 2011 年第 5 期),第一作者。
10. 试论促进我国旅游消费健康发展的税收政策,
《税务研究》( 2010 年第 9 期),独立完成。
11. 现行法规框架下中国直销业发展思路探索,
《中央财经大学学报》( 2009 年第 6 期),独立完成。
12. 论营销渠道中文化传播的潜在影响力,
《北京印刷学院学报》( 2010 年第 6 期),独立完成。
13. 浅议资产注入及其价值计量,
《财务与会计》( 2008 年第 10 期),独立完成。
14. 用市场营销促进内需,
《人民论坛》( 2009 4 月),独立完成。
主要著作
1. 营销伦理分析与管理思维变革,
经济科学出版社, 2014 6 月出版。专著,独立完成。
2. 创新人才培养模式研究——基于财经高校的视角,
经济科学出版社, 2012 6 月出版,第 2 作者。
3. 市场营销学(第三版),清华大学出版社,
2011 12 月出版,北京市高等教育精品教材立项项目,主编。
4. 营销学原理,中国财政经济出版社, 2011 5 月出版,
财政部规划教材,全国高等院校财经类教材,主编。
5. 管理理论与实务(第二版),清华大学出版社,
 2009 2 月出版,省部级教材,第 5 作者。
6. 市场营销学理论与实务(第二版),
清华大学出版社, 2008 5 月出版,主编。
Yuexin MIAO
PH.D
Professor
  Dept. of Marketing, Business School
     Central University of Finance and Economics (CUFE)
     Beijing 100081, P.R.China
     Tel:+86-10-62288080
     Fax:+86-10-62288030
     E-mail: myx@cufe.edu.cn
Research Interests
·Brand Management
·Marketing Ethics
·Marketing Channel
·Tourism Marketing
Education and Visiting Background
· PH.D in Economics, Central University of Finance and Economics, July 2002
· M. D. in Economics, Central University of Finance and Economics, May 1993
· B. D. in Economics, Statistics and Planning Department, Shanxi University of Finance and Economics, July 1987
· Visiting Scholar, University of Oregon, USA, Mar. 2013.
Teaching Areas
·For Undergraduates:   Marketing, Brand Management, Marketing Channel Management
·For M.A. Candidates:   Tourism Enterprise Management
Major Journal Publications
1. Exploring of Financial Innovative Talent Training Mechanism Based on STP Marketing Strategy (in Chinese),
    Higher Finance Education Research (2014).1/3.
2. On the Luxury Tax Policy from Perspective of Marketing Ethics (in Chinese),
  Journal of Taxation Research (2012). 1/1.
3. The Direction of Tax Policy for Regional Coordinated Development of Tourism Industry (in Chinese),
  Higher Finance Education Research (2012). 1/1.
4. Research on the Evaluation System of Marketing Ethics Based on the Key Financial Index (in Chinese),
  Finance and Accounting (2012). 1/1.
5. The Value and Application of Moral Capital in Marketing (in Chinese),
  Journal of Guangxi University of Nationalities (Philosophy and Social Science Edition) (2011).1/1.
6. Research on the Property Tax (in Chinese),   Journal of Taxation Research (2011), 1/1.
7. The Strategy of Proportion Analysis and Total Amount Control of Administrative Expenses in China (in Chinese),
  Journal of Public Finance Research (2011).1/1.
8. Research on the Causes and Resolutions of the Absence of Public Administration Ethics (in Chinese),
  Chinese Public Administration (2011).1/1.
9. Study on the Influence of Financial Experimental Teaching on the Practical and Innovation Ability of
  Undergraduates (in Chinese) , Chinese University Teaching (2011).1/2.
10. Research on the Tax Policy for Promoting the Development of Tourism Consumption in China (in Chinese),
Journal of Taxation Research (2010). 1/1.
11. Exploring the Development of Direct Selling Industry in China Under the Current Regulations (in Chinese),
  Journal of Central University of Finance and Economics (2009). 1/1.
12. The Potential Influence of Cultural Communication in Marketing Channels (in Chinese),
  Journal of Beijing Printing University (2010). 1/1.
13. Research on Asset Injection and Its Value Measurement (in Chinese),
  Finance and Accounting (2008). 1/1.
14. With marketing to promote domestic demand,   People’s Forum. Yuexin Miao (2009). 1/1.
Major Books and Chapters
1. Yuexin Miao (2012),   Analysis on Marketing Ethics and the Change of Management Thinking (in Chinese),
  Economic Science Press.
2. Xiaohong Zhang, Yuexin Miao, et. al (2012),
The Innovative Talents Training Mode Research Based on The Perspective of University of Finance
and Economics (in Chinese), Economic Science Press. 2/3.
3. Yuexin Miao (eds.) (2011),   Marketing (3rd Edition) (in Chinese), Tsinghua University Press.
4. Lifen Zhao, Yuexin Miao, et. al (2009),   Management Theory and Practice (2nd edition)(in Chinese)
Tsinghua University Press.
5. Yuexin Miao (eds.) (2011),   Marketing Principles (in Chinese), China financial and economic publishing house.
6. Yuexin Miao (eds.) (2008),   Marketing Theory and Practice (2nd Edition)(in Chinese), Tsinghua University Press.

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