1.Contact Information

Name:  Hexin AN

Date of Birth (mm/dd/yyyy): Jan. 27th 1964

Position: Professor

Phone: 13552399636

E-mail:13552399636@163.com

2. Education

09/1982 - 06/1986 Hebei Economics and Trade University Commercial economic management Bachelor’s Degree in Management

09/1996 – 06/1999Central University of finance and Economics Finance Master Degree in Economics

09/2000 – 06/2003Central University of finance and Economics Managerial Economics Ph.D. in Economics

 

3. Working Experience (including full time and part time jobs)

07/1986 – 08/2000 Hebei Radio and Television University State-owned Associate Professor

09/2003 – Present Central University of Finance and Economics State-owned Professor

 

4. Main Research Fields

Service Marketing, Finance Marketing and Tourism Management

 

5. Publications (including journal articles, conference papers, monographs, book chapters, translations, edit works, etc.) (2014—2018)

Journal articles

An Hexin,Liu Bei “Influencing Factors of Tourists' Shopping Experience in Tourist Destinations -Based on Research Data of the Empirical Study in Some Scenic Areas In Beijing, Yunnan and Szechuan” Journal of Central University of Finance & Economics 2018.11. 96-106

An Hexin “Construction of Legal Environment for the Operation of China's Credit system needs to be strengthened” People's Livelihood (Social Sciences Category) Category C 10/24/2016

An Hexin, Wang Yichen “Folk Culture Tourist Scenic Spot Customer Experience - Based on Research Data of the Empirical study in Some Folk Culture Scenic Areas In Beijing, Hunan” Economics and Management

May, 2013 118-127“Research on Customer Experience Management of China’s Time-honored Brands” Management World Feb.,2013 182-183

Conference papers

An Hexin “Research on Marketing Model of Tourism Experience” Chinese Tourism City Marketing Forum 05/12/2014

Beijing

An Hexin “Research on Customer Experience Management of China’s Time-honored Brands” Academic Seminar of Heritage Tourism Development and Management 03/10/2014

Beijing

An Hexin “A Study on the Internationalization of Chinese Commercial Banks” Academic Seminar of Financial Market Development under the Globalization 04/07/2013-04/12/2013

St. Petersburg/ Russia

Monographs

An Hexin, Shi Kai Personal Banking Business Marketing In Commercial Banks Tsinghua University Press 2013

Book chapters, translations, edit works, etc.

An Hexin, Song Shen, Zhao Tiebo, Zhang Hongyan, Zhang Qiaozhen, Wang Rong, Shan Na, Xia Ying, Guan Jian, Wang Li, Jin Hongwei, Tai Hang, Hou Huijun, Xiao Qiudi, Huang Jingyu, Zhao Xuan, Wang Yichen, Wang Chengji Sales and Negotiation Skills (Chief Editor) China Renmin University Press Jan.,2018

An Hexin, Zhang Qiaozhen, Zhao Tiebo, Tang Di, Su Ya, Yang Xiaojie, Zhang Shuyu, Zhang Bo, Luo Mengjie, Zhang Hongyan, Tai Hang, Hou Huijun, Huang Jingyu, Xiao Qiudi

Business Communication and Negotiation China Renmin University Press Jan., 2018

An Hexin, Zhang Hongyan, Liang Feng, Zhang Yan, Zhang Jing, Liu Bei, Nie Ying, Wang Chengji, Wang Rong, Zhang Jingling, Li Shiqiang, Hou Xupeng, Hou Huijun, Yao Wei Financial Service Marketing (Chief Editor)

Tsinghua University Press Apr., 2017

An Hexin,Zhang Hongyan Financial Marketing (Chief Editor) Tsinghua University Press May,2016

An Hexin,Zhang Ailing Service Marketing (Chief Editor) Shanghai University of Finance and Economics Press Apr., 2016

An HexinShi JinhuaHan Yufen Tourism Marketing (Eidition 3, Chief Editor)

Tsinghua University Press Feb.,2016

An Hexin Zhang Hongyan Service Marketing (Chief Editor) Tsinghua University Press Aug.,2015

An Hexin, Zhang Hongyan Marketing Practices of Commercial Banks (Compiling and Writing) Tsinghua University Press Jul.,2015

An Hexin Wang Rong “Practices of Customer Services” (Chief Editor) Dalian University of Technology Press Jan., 2015

An Hexin Sales Management Practice(Edition 2, Chief Editor) Tsinghua University Press Jul., 2014

An Hexin, Wang Rong Assessment and Analysis of Experiential Marketing Cases from Tourism Enterprises(Compiling and Writing) Chemical Industry Press May,2014

 

6. Academic Conferences

05/12/2014 Chinese Tourism City Marketing Forum Beijing/China

04/08/2014-04/09/2014 The 10th Seminar of Chinese Tourism Development  Beijing/China

03/10/2014 Academic Seminar of Heritage Tourism Development and Management Beijing/China

10/21/2013-10/22/2013 The 2013 2nd Seminar of International Shopping Center Development Beijing/China

04/07/2013–04/12/2013 Academic Seminar of Financial Market Development under the Globalization St.Petersburg/Russia “A Study on the Internationalization of Chinese Commercial Banks”, An Hexin

7.Teaching Experience

2017-2018 Financial Service Marketing MBA Required Elective

2016-2018 Marketing MBA Compulsory

2014-2016 Service Marketing MBA Required Elective

8. Consulting Services for Business Community

08/10/2018-10/10/2018 Beijing Rongxin Huayu Investment Management Co., Ltd Privately Operated Channel Construction of Financial Service Product

01/17/2018-07/17/2018 (HNA Capital) Jubao Jinke(Beijing) Information Technology Co., Ltd State-owned Operated Marketing Strategy of Financial Information Technology

02/01/2018-08/01/2018 Beijing Huaye Futong Investment Group Co. Privately Operated Investment Company Positioning and Risk Management

03/06/2017-06/30/2017 Beijing Huaye Tianyuan Huida Hotel Privately Operated Marketing Strategy of Tourism Accommodation Experience

03/12/2017-11/12/2017 Beijing Chuangfei Commercial Insurance and Claims Co. Ltd Privately Operated Development Strategy of Commercial Insurance and Claims Company

06/05/2016-12/05/2016 Taiping Petrochemical Financial Leasing Co. Ltd State-owned Operated Brand Building Program of Financial Leasing

05/10/2014-10/10/2014 Beijing Huaye Dasheng Technology Co. Ltd. Privately Operated Company Positioning and Marketing Strategy

9.Professional Activities and Services

07/2018 -

Social Science Research Evaluation Center of Nanjing University External Review Expert

06/2018 -

National Social Science Fund External Review Expert

07/2015-

the Journal of Central University of Finance and Economics External Review Expert

 

10.Honors and Awards

2017 Central University of Finance and Economics The Outstanding Instructor of Dissertation for MBA

2016 Central University of Finance and Economics The Outstanding Instructor of Dissertation for MBA

2014 Central University of Finance and Economics The Outstanding Instructor of Dissertation for Bachelor’s degree

2014 Beijing Education Commission Sales Management(Second Edition)was Awarded as Beijing Excellent Teaching Materials