1.Contact Information
Name: Yuexin MIAO
Date of Birth (mm/dd/yyyy): 07/29/1966
Position: Professor
Phone: +86 13693263083
E-mail:miaoyuexin66@163.com
2. Education
04/2013 -07/2013 University of Oregon School of Business Visiting Scholar
09/1999 -07/2002 Central University of Finance and Economics School of Management of National Economy PhD of Economics
09/1990 -05/1993 Central University of Finance and Economics School of Management of National Economy Master of Economics
09/1983 -07/1987 Shanxi University of Finance and Economics School of Planning and Statistics Bachelor of Economics
3. Working Experience (including full time and part time jobs)
01/01/2011---Now School of Business of CUFE State-owned institution Teacher
4.Main research fields
Brand management, Marketing Channels, Marketing ethics, Tourism Marketing
5. Visiting Experiences
04/2013-07/2013 University of Oregon Business School
6. Research projects (including vertical and horizontal)
01/01/2015. 01/01/2015-09/11/2015 Direct Selling Industry Specification Development Laws and Regulations Studies State Administration For Industry and Commerce Direct Supervision Bureau 30,000
RMB
7. Publications (including journal articles, conference papers, monographs, book chapters, translations, edit works, etc.)
Journal articles
Yuexin Miao “Disputes of Direct sales model and Measures of market supervision” New Finance and Economics 2019, issue No.5
Yuexin Miao “Financial Evaluation and Indicator Selection of Marketing Effect in New Era” Finance and Accounting Magazine 2019, issue No.3
Yuexin Miao “Research on the Mode of Channels of China’s Direct Marketing “Service+ Distributors” China Market Magazine 2017, issue No.29
Yuexin Miao “Change of Marketing Ideas in the Internet Era “ PKU Business Review 2016, issue No.1
Yuexin Miao “Ethical Concepts and the Brand “(in Chinese) PKU Business Review 2015, issue No.11
Yuexin Miao “Theory of Industrial Structure Optimization under the Guide of Tax Policy “ (in Chinese) Taxation Research 2015, issue No.7
Yuexin Miao, Xiaolong Wu, Rongsu Nan “Exploring of Financial Innovative Talent Training Mechanism Based on STP Marketing Strategy “(in Chinese) Higher Finance Education Research 2014, issue No.1
Yuexin Miao “Enterprise Strategy Depending on Potential “ PKU Business Review 2012, issue No.10
Yuexin Miao “On the Luxury Tax Policy from Perspective of Marketing Ethics” (in Chinese) Journal of Taxation Research 2012, issue No.8
Yuexin Miao “ Direction of Tax Policy for Regional Coordinated Development of Tourism Industry” (in Chinese) Higher Finance Education Research 2012, issue No.2
Yuexin Miao “Research on the Evaluation System of Marketing Ethics Based on the Key Financial Index” (in Chinese) Finance and Accounting 2012, issue No.2
Yuexin Miao “Value and Application of Moral Capital in Marketing” (in Chinese) Journal of Guangxi University of Nationalities (Philosophy and Social Science Edition) 2011, issue No.6
Yuexin Miao “Industrial Policy Choice of the West Development and Domestic Demand Expanding “(in Chinese)
Theory and Practice of China Road (the Third Beijing Social Science Theory Of Middle-Aged and Young Talent "One Hundred Project" Scholars Bbs Board Editor, Tsinghua University Press) 10/01/2011
Yuexin Miao “Research on the Property Tax “(in Chinese) Journal of Taxation Research 2011, issue No.7
Yuexin Miao, Ying Hao “Study on the Influence of Financial Experimental Teaching on the Practical and Innovation Ability of Undergraduates “(in Chinese) Chinese University Teaching 2011, issue No.5
Yuexin Miao “Strategy of Proportion Analysis and Total Amount Control of Administrative Expenses in China “(in Chinese) Journal of Public Finance Research 2011, issue No.4
Yuexin Miao “Research on the Causes and Resolutions of the Absence of Public Administration Ethics “(in Chinese) Chinese Public Administration
2011, issue No.4
Conference papers
Yuexin Miao “Dilemma of Direct Selling in China” International Conference on Transformations and Innovations in Management in 2017 09/2017
ShangHai China
Monographs
Yuexin Miao
Analysis on Marketing Ethics and the Change of Management Thinking (in Chinese) Economic Science Press 06/20/2014
Xiaohong Zhang, Yuexin Miao, Rongsu Nan, Guijun Li, Lin Li Innovative Talents Training Mode Research Based on the Perspective of University of Finance
and Economics (in Chinese) Economic Science Press 06/08/2012
Book chapters, translations, edit works, etc.
Miao Yuexin Marketing (Edition 4) Tsinghua University Press 10/01/2019
Miao Yuexin (Translation) Employer Brand Management - Practical Experience of the World's Leading Employers Economic Management Press 30/07/2017
Yuexin Miao, Wenwu Huang, Rongsu Nan, Riliang Qu, Xiaohong Liu, Yi Chang, Yin Li, Jialin Cai, Yueying Wang, Zhaohui Wei, Yuxi Xie (S) Brand Management Theory and Practice
Tsinghua University Press 05/01/2016
Chaodong Li, Yuexin Miao Direct Selling Regulations Knowledge Interpretation (2) China Industrial and Commercial Press 01/01/2013
Yuexin Miao，Shenghui Wang, Xiao Guo, Guohui Sun, Xinjian Chui, Haimei Wang, Yang Qu, Yunqi Zhang, Hexin An, Ji Li, Zhaoming Xu, Yuwei Li, Guang Lin, Xiaoxia Fu, Xiaolong Wu, Ying Hao, Xuefei Zhou, Jianfeng Nie, Yuan Zhang, Yueying Wang, Xiaoqiao Hu Marketing (3rd Edition) (in Chinese) Tsinghua University Press 12/30/2011
Yuexin Miao, Guohui Sun, Shenghui Wang, Yunqi Zhang, Ji Li, Yuwei Li, Xiao Guo,Ying Hao, Xuefei Zhou, Hongjie Liu, Shoulin Pang, Jing Mao, Zhuobi Luo,Fan Li, Li Li , Chunna Yang, Haiying Zhang, Xiaohui She, Sa Liu, Tingting Huang, Ying Ma, Hongmei Rong, Guolei Su, Jingfang Dong, Jing Wen Principles of Marketing China Financial Economic Publishing House 05/01/2011
8. Academic Conferences
09/09/2017 International Conference on Transformations and Innovations in Management ShangHai/China
06/01/2016 The Third Forum of Multinational Operation and Management Xinjiang/China
05/28/2015 Direct Selling Business Model Training Seminars –Hold by the State Administration for Industry and Commerce Shenzhen/China
12/30/2015 2015 Management Conference Across Taiwan Straits Beijing/China
12/19/2014 Seminar of Laws and Regulations Related with Direct Selling, Held by State Administration for Industry and Commerce of the PRC Beijing/China
11/15/2013 Forum of Foreign Invest Direct Selling Enterprises Developing Situation, hold by Development Research Center of the State Council Beijing/China
8.Teaching Experience
2011-2012（1） Channel management Compulsory U, Marketing09
2011-2012（2） Tourism enterprises management Compulsory M, Tourism management 11
2012-2013（1） Channel management Compulsory U, Marketing 10
Marketing Required elective U, Real Estate Management 10, etc.
2012-2013（2） Tourism enterprises management Compulsory M, Tourism management 12
2013-2014（1） Channel management Compulsory U, Markeitng 11
2013-2014（2）
Marketing Compulsory U, Industry and Commerce 13, etc.
Marketing Required elective U, Real Estate Management 11, etc.
Brand Equity Management Compulsory U, Marketing 12
Tourism enterprises management Compulsory M, Tourism management 13
2014-2015（1） Brand management Required elective U, Assets appraisal 13
Channel management Required elective U, Industry and Commerce 12
2014-2015（2） Brand management Required elective U, Sport economy 13
Brand Equity Management Compulsory U, Marketing 13
Marketing Compulsory U, Insurance 14, Advertisement 14, etc.
Marketing Required elective MBA, 2014P
Tourism enterprises management Compulsory M, Tourism management 14
2015-2016（1） Brand management
Required elective U, Assets appraisal 13
Channel management Compulsory U, Marketing 13
Channel management Required elective U, Industry and Commerce 13
2015-2016（2） Brand Equity Management Compulsory U, Marketing 14
Marketing Required elective MBA, 2015P
2016-2017（1） Management principle Compulsory, Required elective U, Marketing 16，Chinese language and literature 16
Brand management
Required elective U, Assets appraisal 15
Employer brand management public elective U, actuarial science 14, Public finance14, etc.
9.Professional Activities and Services
10/30/2012-12/31/2014 NANKAI Business Review Review expert
04/28/2013-05/10/2013 Natural Science Foundation of China Review expert
01/15/2014-04/22/2015 Academic Degrees & Postgraduate Education Center of Ministry of Education Review expert
