1.Contact Information

Name: Junjie WANG

Date of Birth (mm/dd/yyyy): 09/06/1976

Position: vice professor

Phone: 008613910092302

E-mail:wangjunjie@cufe.edu.cn

 

2. Education

 

09/1994-07/1998 China Agricultural University Machine College

 

Bachelor of Engineering

09/1999-07/2002 China Renmin University Business School Master of Management

09/2002-07/2005 China Renmin University Business School PhD in Management

 

3. Working Experience (including full time and part time jobs)

 

07/1998-09/1999 Sorghum Research Institute, Shanxi Academy of Agricultural Sciences State-owned Research Assistant

 

From 2005 Central university of Economics and Finance State-owned Vice professor

2013 Marketing Research Association of Chinese Universities and Colleges State-owned Deputy Secretary General

  

4.Main Research Fields

Retail Management as the Core of Service Marketing, Network Marketing and Marketing

 

5.Overseas study experience

Date University School

10/2010-10/2011 University of Massachusetts at Amherst Marketing Department,Isernberg School of Management

 

6. Research projects (includingvertical and horizontal)

 

01/12/2014 01/12/2014-12/31/2014 Case study on Retail and Display of High-tech SME Products Beijing Tianyu Digital City Technology Co., Ltd. 9,000RMB

 

 

7. Publications (including journal articles, conference papers, monographs, book chapters, translations, edit works, etc.)

Journal articles

Wang Junjie “Market Matching Logic of Service Middlemen under Sudden Change of Industrial Policy” Modern Business (Social Sciences Category) Category C 06/18/2018

Wang Junjie “Analysis of Evolution Trend of the Retail Middleman Value from the Perspective of Full Channel" Modern Business (Social Sciences Category) Category C 05/28/2018

Wang Junjie “Strategic Location of Small Commodity Wholesale Market after Outward Migration from the Retail Pattern of North American Tail Goods” Modern Business (Social Sciences Category) Category C 04/18/2018

Wang Junjie “Analysis On the Development Strategy of Small Commodity Wholesale Market after Outward Migration” Modern Business (Social Sciences Category) Category C 03/08/2018

Wang Junjie “Brief Analysis of the Reform Direction of Beijing Circulation Channel after the Dissolute of Small Commodity Wholesale Market” Modern Business (Social Sciences Category) Category C 02/28/2018

Wang Junjie,Zhang Fan “Integrated Marketing Communication Strategy Choice Of a Luxury Brand Mobile Phone” Selected Cases Of Chinese Business Administration (Series 6) (Social Science Category) Category C 10/01/2017

Wang Junjie,Chen Yuxi “Personnel Shock Caused by Audit Culture Conflict after Merger” Selected Cases Of Chinese Business Administration (Series 6 )(Social Science Category) Category C 10/01/2017

Wang Junjie “How to Understand and Build Introverted and Lasting Brand” Modern Business (Social Sciences Category) Category C 06/08/2017

Wang Junjie “How to Change the Stereotype of Consumer Behavior -- Illustrated by the Example of Guiding Teenagers Drinking Tea “ Modern Business (Social Sciences Category) Category C 04/08/2017

Wang Junjie “Wechat Biggie” Back to CCTV? -- Marketing Communication Strategy Choice of Xiangyuan Tea Selected Cases Of Chinese Business Administration (Series 5) (Social Science Category) Category C 11/01/2016

Wang Junjie “From Weibo to Wechat: the Marketing Communication of Daban Domestic Service” Selected Cases Of Chinese Business Administration (Series 5) (Social Science Category) Category C 11/01/2016

Ge Jianxin,Guo Xiaochang,Wang Junjie “The Offline to Online Strategy Choices of Hebei Luguo Import and Export Trade Co., Ltd.” Selected Cases Of Chinese Business Administration (Series 5) (Social Science Category) Category C 11/01/2016

Wang Ruihua, Du Linyue,Wang Junjie “How Should Kailuan General Hospital Cope with the Medical Reform?” Selected Cases Of Chinese Business Administration (Series 5) (Social Science Category) Category C 11/01/2016

Wang Junjie,Li Jingjing “Xiangu Agriculture Turn over or Stick to?” Selected Cases Of Chinese Business Administration (Series 5) (Social Science Category) Category C 11/01/2016

Wang Junjie,Peng Rulin “Big Article in Small Bank: Bank Card Business Innovation Exploration of Beijing Branch in PSBC” Selected Cases Of Chinese Business Administration (Series 5) (Social Science Category) Category C 11/01/2016

Wang Junjie,Liu Bo “Don't Open Real Store?” Business Review (Social Science Category) Category C 05/01/2016

Wang Junjie “How to Improve the Maintaining Efficiency to Customer Loyalty of Slow Consumer Goods - Illustrated by the Example of Chinese Tea Products Retail Stores” Modern Business (Social Science Category) Category C 05/01/2016

Wang Junjie “Analysis on the Marketing Curriculum Turnover Promoting the Regional Teaching Sharing -- Illustrated by the Example of Beijing Area “

Modern Economic Information (Social Science Category) Category C 04/25/2016

Wang Junjie,Xu Fenghua “The Essence and Risk of the Key Customers Strategy of Big Enterprise” China Economy And Trade(Social Science Category) Category C 09/01/2015

Wang Junjie,Chen Huiru The Path of “the Big Dipper” Selected Cases Of Chinese Business Administration (Social Science Category) Category C 11/01/2014

Wang Junjie “Building the Marketing Discipline Framework System in Line with China's Reality -- Based on the Perspective of International Comparison and Practice Evolution”

Chinese University Teaching (Social Science) Cssci Extension Edition 09/15/2014

Xu Fenghua,Wang Junjie ‘See the Sino-Foreign Cooperation in Running Schools from the Foreign Universities Setting up Branches in China” Finance And Economics (Social Science) Category C 05/20/2014

Xu Jingyin,Wang Junjie “The Enlightenment of Confucius Thought to Modern Enterprise Management” Modern Business (Social Science Category) Category C 04/28/2014

Zhang Jing,Wang Junjie “Application Prospect of Limited Location Marketing in O2O Closed-Loop Experience” Modern Business (Social Science Category) Category C 04/01/2014

Wang Junjie “The Current Economic Situation and Its Impact on the Media Industry” Youth Journalist 2013(22):9-10

Conference papers

 

Wang Junjie “Research on Dynamic Pricing and Personalized Recommendation in Convenience Stores” 2018 Marketing Modeling and International Marketing Modeling and International Journal Paper Publishing Workshop 12/20/2018-12/23/2018

 

Book chapters, translations, edit works, etc.

 

Lv Yilin, Wang junjie Marketing Course (5th Edition) Study Instruction Renmin university Press of China 2013

 

 

8. Academic Conferences

 

July,2014 2014 Annual Conference of China Marketing Association Of University YinChuan,China

 

Sep,2013 Annual Conference of China Case Center Shanghai,China

 

9.Teaching Experience

Period

(mm/dd/yyyy) Course Title Course Type (Compulsory/ required elective/public elective) Student Cohort (U/M/D/MBA)

2016-2018 Service Management Required Elective MBA

2014-2018 Marketing Management Compulsory MBA

09/2014-11/2014 Service Management Required Elective MBA

 

10. Consulting Services for Business Community

 

From 2016 to Now Xiangyuan Tea Co., Ltd. Privately Operated Market Strategic Planning And Strategy Formulation

 

2015-2016 Anhui Xiangyuan Group Privately Operated Marketing Consulting

2009-2011 Yunnan Dayi Tea Group In Yunnan Privately Operated Marketing Consulting

 

11.Professional Activities and Services

 

From July 2012 to Now Marketing Association Of China University Vice Secretary General

 

From 2014 to Now China Management Case-Sharing Center Evaluation Expert

From 2014 to Now One Hundred Best Cases Evaluation Expert

 

12.Honors and Awards

 

2015 Central University of Finance and Economics Yongjin Teaching Achievement Award Independently

 

2015 MBA Education Center Of CUFE The Best Case Teaching Award Independently

2015 China Management Case-Sharing Center One Hundred Best Cases Independently

2013 China Management Case-Sharing Center One Hundred Best Cases Independently