1.Contact Information
Name: Yin XU
Date of Birth: 05/09/1973
Professional post: Vice Professor
Phone: 13701253825
E-mail:xuyin@cufe.edu.cn
2. Education Background
8/2008－8/2009 University of Florida Warrington Business School Visiting PhD candidate
9/2005－7/2010 Tsinghua University School of Economics and Management PHD in Management
9/1999－7/2002 Tsinghua University School of Economics and Management Master of Business Administration
9/1991－7/1995 Renmin University Business School Bachelor of Economics
3. Working Experience (including full time and part time jobs)
7/2010.－Present Central University of Finance and Economics State-owned Vice Professor
7/2002－9/2005 Fudar Economic Consulting Company Privately operated Consulting Director
6/1997－9/1999 CONCORD Investment Holding Co., Ltd. Foreign funds Marketing Department Manger
9/1995－6/1997 XINHUA finance information center State-owned Department Manager
4．Main Research fields
Marketing strategy; Consumer behavior; Big data marketing
5．Overseas Visiting Experience
Period University/Academic Institution College/Department
8/2008－8/2009 University of Florida Warrington Business School
6. Research projects
7/2018 7/2018-7/2020 Meaning transfer of brand negative information: The mediating role of spokesperson and the boundary of transfer National Nature Science Fund RMB 100,000
1/2013 1/2013－12/2015 The Marketing Strategy for High-tech Companies during market transitional stage National Nature Science Fund RMB 100,000
7. Publications (including journal articles, conference papers, monographs, translations, edit works, etc.)
Journal articles
Yin Xu & Jinsong Huang Factors influencing Cart Abandonment During Online Purchase Process Social Behavior and Personality（SSCI） 2015,43 (10): 1617-1628
Xuening Li、Jiakang Cheng、Yin Xu The analysis of Oligopoly dynamic game of Beverage Price China Market 2015.5
He Hui、Jiayi Wang、Xu Yin The market investigation report of Herbal Drink：The Market Structure of the Big Powers ‘Competition Foreign investment in China 2015.4
Xiaoxue Tian、Jiayi Wang、Xu Yin The herbal market status of Wang Lao Ji and the cognition research of consumers Times Finance 2015.4
Yin Xu & Jinsong Huang Effects of Price Discounts and Bonus Packs on Online Impulse Buying Social Behavior and Personality（SSCI） 2014, 42 (8):1293-1302
Yumu Tan、Yin Xu、 Li Cheng The comparison of media marketing effect between Microblog and Group Buying Foreign investment in China 2013.12
Yin Xu, Gao Wang & Ping Zhao The Effect of Quality Attribute Change on satisfaction and Loyalty relationship Nankai Management Review 2013, 16(4),114-123
Conference papers
Yin Xu & Ping Zhao The Nonlinear and Asymmetric Effect of Service Attribute on Satisfaction, from RFT Perspective 2013 Annual Conference of Chinese Marketing Science Beijing, China, Aug., 2013
Yin Xu, Gao Wang & Ping Zhao Modifiers of Purchase Intention－Behavior Consistency 2014 Annual Conference of Chinese Marketing Science Xiamen, China, Nov., 2014
Book chapters, translations, edit works, etc.
Yuexin Miao、Yin Xu ect. 《Marketing》 tsinghua university press Jan 2019
Ji Li、Yin Xu ect. 《Database Marketing》 tsinghua university press Jun 2018
Yunqi Zhang、Yin Xu ect. 《Marketing》 Higher Education Press Jun 2018
Shenghui Wang, Jinhong Zhang & Yin Xu Consumer Behavior: Theory and Practice China Remin University Press Feb., 2015
8. Academic Conferences
2014.11 Annual Conference of China Marketing Science Xiamen, China Effects of Price Discounts and Bonus Packs on Online Impulse Buying，Yin Xu and Jinsong Huang
2013.08 Annual Conference of China Marketing Science Beijing, China Modifiers of purchase intention behavior consistency，Yin Xu, Gao Wang and Ping Zhao
9. Training Classes and Seminars Experience
Period Course Title Course Type (Compulsory/ required elective/public elective) Student Cohort (U/M/D/MBA)
2019.3.26-27 CESIM software simulation training BeiJing Finland CESIM
2019.11.23-25 CESIM software simulation training Hang Zhou Finland CESIM
2015.7.3 National MBA Training College "Marketing"Teaching Seminar Wu Han National MBA Educational and Vocational Commission
10.Lecture Course
2018.3-2018.7 CESIM software simulation training MBA Integration practice
2016-2018 Management tools and analysis methods MBA Guidance Study
2016-2017 CESIM software simulation training MBA Public elective
11. Consulting Services for Business Community
Period Enterprise Name Property(State-owned/Privately operated/Foreign funds, etc.） Contents of Consulting
2017.03-2017.12 Beijing Haide Dental Clinic Privately operated Marketing consulting
2015.12-2017.12 China Futures Association State-owned Marketing consulting and Training
2015.01－2015.12 Ericsson (China) Communications Company Ltd. Foreign funds Marketing consulting and training
2014.01－2014.10 Navinfo Co, Ltd. Publicly traded Marketing planning
2013.03－2013.07 Gen-strong Human Resources Service Company Ltd. Privately operated Company management consulting
2012.09－2012.12 the government of Liupanshui, Guizhou province State-owned City marketing strategy consulting
2010.09－2012.09 Beijing Fdar Economics Consulting Company Ltd. Privately operated Marketing consulting
12. Academic part-time job (including professional activities and services in this field, such as academic councilors, Research Institute consultants, Journal review, editorial board, members of professional associations, external evaluation experts in the professional field, etc.)
2010.09－until now American Marketing Association, AMA consultant
2010.09－until now China Marketing Science Journal Academic reviewer
13.Honors and Awards
Date Awarded by Award Title Rank
2013.09 Business School, Central University of Finance and Economics Advisor Award of undergraduate thesis independent
2013.05 Central University of Finance and Economics Awards of Young Faculty Teaching Skills Competition independent
