1. Contact Information
Name: Yunqi ZHANG
Date of Birth: 09/1964
Present Position: Professor
Phone: 13581876632
E-mail:Zhangyunqi@cufe.edu.cn
2. Education
09/1984-07/1988 China Institute of Coal Economics Department of Business Administration Engineering Bachelor of Economics
10/1998-01/2001 Shandong University School of Economics Master of Economics
02/2003-01/2006 Tianjin University School of Management Doctor of Management
3. Working Experiences
07/1988-05/1994 Anhui Samsung Chemical Group Co. State-owned Company Secretary/ Business Assistant
06/1994-04/2008 China Institute of Coal Economics State-owned Lecturer/Associate professor/ Professor
05/2008-Present Central University of Finance and Economics State-owned Professor/Doctoral Tutor
4. Main Research Fields
Marketing risk management; financial marketing and innovation business; corporate internationalization strategy and risk control
5. Teaching Experience (2014—2018)
2014-2018 Marketing Compulsory MBA
6. Consulting Services(2014—2018)
10/2016-12/2017 China Staff Service Center State-owned Feasibility Study on the Construction of China's Staff Service Platform
08/2013-12/2015 Anhui Bozhou Yaodu Rural Commercial Bank State-owned Design of Chinese herbal medicine supply chain financial system in Anhui Bozhou Yaodu Rural Commercial Bank
7. Government & Academic Positions (2014—2018)
Period Government/Academic Institutions/Associations/Journals Position
07/2008-present China University Marketing Research Association Executive member of the council
8. Awards & Honors (2014—2018)
2017 Beijing Municipal Government Famous teachers in colleges and universities in Beijing Independent
2017 Beijing Municipal Government First Prize of Beijing University Teaching Achievement Award First place
9. Press Coverage, Media Interviews & Media Publications (2014—2018)
Media name Date Title Linkage
People’s Daily Online 11/11/2016 The country's first electronic spot exchange on credit networking system was signed in Beijing
Reference News 11/10/2016 Experts heated discussed on business credit: speed up the application of "credit networking"
People’s Daily Online 09/28/2016 Credit networking: Credit information datamation will be realized
China Central Television 02/04/2015 Credit networking passed the expert acceptance
Chongqing Satallite TV 2015-2016 Five topics in the New Economic Era
10. Case Study or Academic Research Used in Teaching (2014—2018)
Authors Title Journals/Press/others Course name
Yunqi Zhang Marketing Risk Management (4th Edition) Higher Education Press 2014 Marketing risk management
Yunqi Zhang Teaching experiment software on marketing risk management Higher Education Press 2014 Marketing risk management
Yunqi Zhang Marketing Higher Education Press Marketing