1.Contact Information

Name: Wang YI

Date of Birth (mm/dd/yyyy): 13/08/1978

Position: Associate Professor

Phone: 86 13810935725

E-mail:wy780813@163.com

2. Education

2003/09－2006/07 Wuhan University School of Economics and Management PhD in Management

2000/09－2003/07 Wuhan University School of Economics and Management Master in Management

1995/09－1999/07 Northeast University School of Business Administration Bachelor in Management

3. Working Experience (including full time and part time jobs)

2011/10—present Business School, Central University of Finance and Economics University Associate Professor

2012/06－2012/09 Business School, City University of Hong Kong University Visiting Scholar

4. Main research fields

Big Data Marketing, Consumer Behavior, and Marketing Strategy

5. Visiting Experiences

2015/08－2015/10 Edith Cowan University Business School

2016/6－2012/9 City University of Hong Kong Business School

6. Research projects (includingvertical and horizontal)

2011.8 2012.1-2014.12 Consumer variety seeking behavior based on social motivation National Natural Science Foundation of China ￥200,000

2013.10 2013.12-2015.11 Consumer information adoption behavior of internet recommendation Beijing municipal government ￥150,000

2014.8 2015.1-2018.12 The influence of human voice on advertisement National Natural Science Foundation of China ￥620,000

7. Publications (including journal articles, conference papers, monographs, book chapters, translations, edit works, etc.)

Journal articles

WANG Yi/Su LU/Jia LIU/ Jiahui TAN/Juyuan ZHANG The Influence of Culture on Attitudes towards Humorous Advertising Frontier in Psychology,（SSCI），AAA 2019, 10: 1015

Wang YI/Jia LIU Research on the Effect of Voice of Dubbers on Advertising Effect: Interpretation of Unstructured Audio Data Journal of Central University of Finance and Economics (CSSCI) B 2018 (12): 99 - 107

Wang Yi/Li Yuwei/Geng Yong/Yunqi Zhang/Junfeng Sun The Theory and Practice of Business Credit System Based on Internet of Credit: Application in the Field of Employee Service in China Journal of Central University of Finance and Economics (CSSCI) B 2017 (5): 95-100.

Wang Yi/Li Yuwei/Geng Yong/Yunqi Zhang/Junfeng Sun The Theory and Practice of Business Credit System Based on Network of Telecommunications: The Application of Network of Telecommunications in the Spot Exchange Market Journal of Central University of Finance and Economics (CSSCI) B 2017 (5): 101-105.

Wang Yi/Li Yuwei/Geng Yong/Yunqi Zhang/Junfeng Sun The Theory and Practice of Business Credit System Based on Network of Telecommunications: The Application of Network of Telecommunications in Tourism Credit Supervision Journal of Central University of Finance and Economics (CSSCI) B 2017 (5): 89-94.

Yang Yiweng/Wang Yi/Sun Guohui Research on Recommendation System from the Perspective of Consumers Journal of Central University of Finance and Economics (CSSCI) B 2016(9):79-85

Yang Yiwong, Guohui Sun, Yi Wang Are consumers willing to adopt the recommendation? Based on Information System Success - Technology Acceptance Model Journal of Central University of Finance & Economics 2016，7：109-117

Yang Yiwong,Yi Wang, Guohui Sun, The effect of Internet recommendation system on consumer buying China Business and Market 2016，30（257）：98-107

Wang Yi The application of sounds on brands Peking University Business Review 2016，1（138）：20-29

Wang Yi，Ping Zhao The influence of customer satisfaction on firm’s financial performance Chinese Journal of Management Science 2012,20(1):185-192

Wang Yi Three challenges of internet recommendation system Tsinghua management review 2013,6（17）：10-13

Conference papers

Wang YI/Jia LIU Research on the Effect of Voice of Dubbers on Advertising Effect: Interpretation of Unstructured Audio Data Annual Conference of Marketing Science in China Guang Zhou

Wang Yi，Hye-jin Kim, Min Ding Brand Voiceprint INFORMS Marketing Science Conference Shanghai，June 16-18,2016

Book chapters, translations, edit works, etc.

Zhang Yunqi/Li Ji/Xu Yin/Geng Yong/Wang Yi/Li Yuwei/Sun Luping/Feng Yi(student)/Yu Lai(student) Marketing Higher Education Press June,2018

Li Ji/Xu Yin/Wang Yi/Sun Luping Database Marketing-Customer Analysis and Management Tsinghua University Press June,2018

8. Academic Conference Experience (2014—2018)

2012/11 AACSB Curriculum Development and design Series Singapore

2013/6 International Forum of Marketing Science & Applications China/Nanjing

2014/10 JMS Annual Academic Conference China/Xiamen

2016/6 INFORMS Marketing Science Conference China/Shanghai

9.Teaching Experience

2011- present Marketing Compulsory/ required elective U/M/MBA

2011- present Marketing Channel Compulsory/ required elective U

2011- present Management research methods Compulsory Phd

10. Consulting Services for Business Community

2017/9-2018/6 State Administration of Foreign Experts Affairs Government-owned Construction of Supervision System for Foreigners'Work in China

2017/10-2018/5 Beijing Financial and Business District Administrative Committee Government-owned Strategy Consulting

2016/10-2018/1 China Employee Service Center State-owned Design of Service Platform

2013/10-2014/9 Bozhou Yaodu Bank State-owned Channel Finance, Customer Management

11. Professional Activities and Services

2010/1-present Chinese Journal of Management Reviewer

2010/1- present AFRICAN JOURNAL OF BUSINESS MANAGEMENT Reviewer

2011/1- present Management Review Reviewer

2012/1- present National Natural Science Foundation of China Reviewer

2014/10- present Journal of Marketing Science Editorial board

2016/4- present Chinese academy of management Committee member

2016/8- present China marketing association of university Committee member